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Italians, with their effortless 'sprezzatura,' know a thing or two about looking good. They're no slouches when it comes to grooming either, so it's no surprise that this shaving line has been a staple of Italian barbers since the company was founded in 1930. In the years since, PRORASO creams, soaps and balms have achieved cult status for both their standout formulas and retro-cool packaging.

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