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When Myriam Zaoui whipped up an essential oil blend for her husband Eric Malka to use before he shaved, she wasn't out to change the world of grooming. But her soothing pre-shave oil was so effective at reducing irritation that the husband-and-wife duo knew they had to market it. They combined their expertise--his in men's grooming and business, hers in Eastern medicine and aromatherapy--to create Art of Shaving, even selling their car to raise the funds to open their first store in 1996. Since then, The Art of Shaving® has set the standard for prestige men's grooming products and turned legions of men on to their trademark four-step shaving regimen.

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