have gone through three of them faster than expected, two are breaking at the hub where the cable meets the lightning plug, one of the lightning plugs snapped off as well. so while they look cool the durability is not there for active use. might be better if they just sit on a desk and are rarely moved around etc..
Great quality product
I've had this charging cord for almost a year and it has no sign of any wear and tear. The color combinations work well together and there are quite a few to choose from.
Not good in the long run.
I bought this and used it for a couple of months and it was fine. But eventually (after about 3-4 months), the colored part started to move, exposing the wire and the USB end has already come off, leaving the silver part exposed. I only used it at home so I'm not sure why it would break so easily, but for the price it's not really worth getting.
Great idea, good looks, but it fell off
The cable looks fantastic and is definitely more rugged than oem lightning cables, however after about 2-3 months of daily use it had no more juice to give.
LOVE LOVE LOVE
I have 2 of these. I use them daily. Totally durable - very cute - and unique!
Any time someone sees them they have to ask "Where'd you get that?" Happily I reply "Birchbox!"