I love english laundry colognes, i have gotten several as samples and even liked one enough to buy it (oxford bleu), and this product smells like a good cologne.
I do think its necessary to repeat, it smells like cologne, so if you don't want people smelling the product in your hair, this isn't for you. In my opinion though, it is not strong enough that it would combat a cologne your wearing but that might depend on how much you put in.
Its very thick, has a strong hold, you don't need much to get the style you want. Downside is that you have to be careful not to use too much because it can quickly make your hair too thick and heavy, i really use it as a finisher product to make sure the style holds.