I'm not a stranger to natural deodorants, and I've been trying to get my family to switch over. It hasn't been easy. I had to explain to them for the first week you'll stink really bad until your armpit pores clear out (do an internet search for more info). After the initial stink, it's amazing how your pits will feel like they're breathing again. My armpits are already used to natural deodorants, and this is one of the best. Hubby's been using this for about a week now. At first he had to use it four times a day for it to work, but now he only uses it morning and night. It works so well, but your skin has to go through the initial withdrawal symptoms from unhealthy deodorants. Oh ya, the smell is amazing.