Editor's TipEditor's Tip

Love this formula’s sheen and definition, but looking for a gel with a little less hold? Try Baxter’s Soft Water Pomade.

Baxter of California

Birchbox Breakdown

There’s something decidedly retro about this brilliant, translucent hair gel—like a slicked-down side part, or a vintage T-bird. But don’t be fooled by its sparkly appearance: This cutting-edge, water-based formula is a step above the pomades of yore. It provides enough hold and height for a high-flying pompadour, without the stiffness or greasy residue of lesser gels.

How to Use

Rub a small amount between your fingers and apply to just-washed hair, starting at the roots. Apply to damp hair for a wet, classic finish, or to dry hair for a natural look. If you need more hold, add more pomade.

Water (Aqua), Oleth-20, Glycerin, DEA-Oleth-3 Phosphate, Propylene Glycol Dicaprylate/Dicaprate, Isosteareth-20, Propylene Glycol, PEG-40 Hydrogenated Castor Oil, VP/VA Copolymer, Ozokerite, Glycol Stearate, Isodecyl Neopentanoate, Acetylated Lanolin, Benzophenone-4, Methyl Gluceth-20, PEG-45M, Sodium Polystyrene Sulfonate, VP/Dimethylaminoethylmethacrylate Copolymer, Methylparaben, Potassium Sorbate, Propylparaben, Fragrance(Parfum), Blue 1 (CI 42090), Red 33 (CI 17200), Titanium Dioxide (CI 77891), Mica (CI 77019).

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Most Helpful Customer Reviews

It's a good product
Purchased

I have tried so many hair products on this site. This is a very solid item. Holds well. Easy to work with. I like it. I don't love it. There are several other options on this site I prefer

3
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Holds all day
Purchased

Best pomade I've tried so far. This stuff keeps its hold and texture all day, so I can go out after a long day at work without looking like i've had a long day at work.

5
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this is just wonderful.

the color is absolutely amazing and it applies great. I would buy again

5
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Works so well!
Purchased

Great for all kinds of hair but more specifically it works great with thin hair, it gives you just enough shine and hold without making your hair feel sticky or stiff. if you have thinning hair, I strongly recommend to pair this with a sea salt spray.

5
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Bought it for boyfriend; good but not great
Purchased

I bought this for my boyfriend - per his reviews on the product; it is good but he wants something with more hold. if you are looking for more hold this is not the product to go for,however, it does leave his hair looking good all day. Another con is that the shimmer/sparkle is a definite turn-off for the male population!

4
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Great Hold, No Flakes

My barber recommended this pomade to me. It holds great with a minimum amount of product and doesn't flake! If you style your hair with a side part, I highly recommend this product.

5
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Very Happy don't usually use a pomade
Purchased

I'm more of a gel or past person but I have been pleasantly surprised with this product. Goes on easily especially good when my hair is on the longer side. Pleasant smell, washes out easily and does not leave a grease spot on my pillow, like some other product have.

5
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strong hold
Purchased

works great for when I just wake up and don't have time to do all the morning routine. hold firm but still has room to change style throughout the day. overall great product and great price.

4
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best Baxter Product

having not heard of this brand until Birchbox i figured i would give it a shot. the hard water pomade is great.. washes out with ease and has just enough hold and keeps your hair in check!

4
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