after the first week of using Beard Oil daily, I noticed a major change in how my facial hair felt. It was soft, constantly. Even when I get out of the shower or don't use it for a day, my facial hair is extremely soft. My beard is often a talking point when I'm hanging out with friends, and I've started to mention how soft it is after using this. I even invite them to feel it for themselves. They are always amazed when they feel how soft a beard can be.