I purchased this product with hopes of dealing with dry, cracked lips in the morning. I apply this prior to bed, and literally, in the morning, this salve is still in place when I wake up 5-6 hours later. There is nothing worse than dry, cracked lips, and this definitely helps with that. It has no taste or odor and it actually absorbs into the lips as opposed to just sitting on top of your lips. I love this balm. I highly recommend this lip product to anyone who has a problem with cracked lips, especially during dry and cold weather. Thank you, Birchbox, for selling such a great product!