I must admit this is the only beard shampoo I've ever tried. As wonderful a job I think it does, I have nothing to compare to. However, once I began regular use of Billy's shampoo my beard became less dry, less tangled, and more fun to elegantly stroke with the tips of my fingers while I stare intently into the eyes of strangers. I do wonder if other shampoos would do a better job of conditioning my beard in terms of moisture, but because of this shampoo I will never go without beard shampoo. It also treats the skin beneath the beard without clogging pores or leaving a greasy residue. So I imagine this shampoo to be something of a reliable standard. But I am anxious to try something a little more elite.