I don't know how I first heard about this fragrance but the first time I sampled it, I was intrigued. It is fresh! But spicy. It is floral! But a little musky. If you really wanted to compare it to something, I would compare it to a very popular unisex fragrance launched in the mid-nineties. But in balance to that comparison, Blk Dnm is a fresher, spicier scent.
This is not a sweet scent, and it isn't too perfume-y (no notes of sugar on one end, or ambergris on the other.) So if either of those are your preference, I would not recommend this.
Bottom line: If you love the way your boyfriend's grooming products smell but worry that you'll smell, well, too much like a dude, or you are looking for a modern fragrance that is both grown-up and fresh, this is it.