Before even brushing my teeth, I apply this light textured eye cream first thing when I get up! The great thing is, you see an instant de-puffing AND moisturizing effect. I can also use it on my lids, not just under my eyes. I'm also a runner, do bikram yoga and spinning so I sweat like crazy and can put this on pre-exercise and even if the sweat is pouring in my eyes, I don't get one bit of stinging. LOVE it!!!