There are a few reasons why I liked this product and will be purchasing it in the near future. First, it lathers. I can't stand cleansers that don't lather. Second, it doesn't make my skin dry. I don't really know what my "skin type" is, but I do know that most cleansers leave my skin feeling tight and dry within an hour of using the product. This does not. Third, I've been using it at night. Because it seems gentle enough, I've been using it before bed and I can see that it has really made a difference. My complexion seems healthier than it did before I started using the ZIRH. The one thing I'm not sure about is the list of ingredients. I read the list and doesn't seem to be overflowing with natural goodness. I don't recognize anything though, so take that with a grain of salt.