I have a tough beard and sometimes bleed while shaving. I've tried a couple of pre-shaves and had some wins, but this one succeeds for a reason.
I use proraso shaving gel along with this and a gilette proglide razor. The texture is like thick sugar syrup which is the reason why its so good. Unlike other pre-shaves that have an oily consistency and tend to drip before you've even hit your face this one forms a layer and stays there while you lather up. Must have. The sample is good for the travel kit too..