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If you’ve got the type of hair that needs more than a little verbal encouragement to stay in place, you need some no-nonsense styling paste. This extra-firm hold formula is lightweight but has enough power to keep the most unruly hair under control. Hair won’t be left shiny but it will be able to withstand the elements: a stiff subway wind, a long day at the office, or maybe a trek through the urban wilds.
Does not give the stiff and wet gel look. It is not strongly scented and doesn't require much each use.5
I've never used another hair product that holds as well as this and lets my hair maintain malleability. Hair looks great, smells great, and feels great. The hold can last over a day if you don't get a chance to shower ( I do a lot of humanitarian work don't judge me for not showering every day, haha)5
This is a good product. If my hair gets too long and thick then the product just adds to the weight of my hair and becomes so thick I cannot style it the way I would like. use with caution.3
For short hair this product may be better. For medium length hair, it was too thick to easily shape hair without residue.3
Good hold with a matte finish like I like it. Smells great and lasts all day. I bought the full size.4
I'm a guy who started growing medium length hair and my hair started holding considerably more water. I wanted to try a product that works in wet hair aka "toweldry" that I can use in the morning before work without waiting to air dry or blow dry. This does product didn't accomplish that for me. It does work overall but not the way I thought.3
I have very fine (and thinning) hair and Toweldry is probably one of the lightest styling products that I've found which still has holding power. I highly recommend at least trying this product out. Unlike so many styling products, it is basically fragrance free, leaves no residue and lasts all day long.4
I decided to buy this because I liked how the sample worked on my hair. I've been looking for a good product that didn't make my hair look wet, but having hold however I style it. This worked!5
As with all paste style products, this will stiffen your hair, but the hold works really well without the shine or stickiness of gel. I like that you can get away with using a small amount effectively.4
I have hard to manage wavy to straight hair. This worked at keeping my hair in place but gives you a Don Draper painted on hair kind of look. Really kills any natural volume. If you can afford it and want that look this is your product.4