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If you’ve got the type of hair that needs more than a little verbal encouragement to stay in place, you need some no-nonsense styling paste. This extra-firm hold formula is lightweight but has enough power to keep the most unruly hair under control. Hair won’t be left shiny but it will be able to withstand the elements: a stiff subway wind, a long day at the office, or maybe a trek through the urban wilds.
I really liked how it worked with my hair without being too crunchy. It stays in all day and looks great.4
I've used many different hair styling products and I'm really liking this one. Texture and hold is great without the greasy, wet, 'too much product' look. Smells great, also.5
I have thick hair and typically use American Crew fiber. Comparatively, the Toweldry paste requires much less product to achieve a much firmer hold. I've been unable thus far to hit the right amount/application combo to where can I get the Toweldry evenly distributed and not end up with chunky overstyled sections. Will keep trying.4
This doesn't leave that stiff crunchy look that gels do and yet it holds well all day long. I'm converting for good.4
This is a great product. It combines the qualities of both a paste/gel and a hair spray. I have extremely straight hair however with this product I can style my hair within minutes.5
Ok, this product hurts. Maybe I'm not applying correctly but it is very paste-like so it pulls the hair when I apply it with my fingers. Might have to experiment a little with it but initial impressions were none to good.2
Worked well, light in hair and dry look with it. I prefer other products though5
this paste has a good hold that is easy to apply. I feel like it holds better than comparable products in the price range (i.e. redken).4
works exactly how it says it does. My hair is normally very difficult to do and this stuff made it very easy!5
Works flawlessly all day! Easily rinses out, and helps tame my crazy curls.5