I'm fighting the battle of hair loss, and this shampoo did a wonderful job of creating volume and fullness.
The shampoo smells great. Like someone put a light cologne, with a hint of musk in it that makes you want to repeat the shampoo process just for the smell. The scent stays throughout the day, but is not overpowering.
The shampoo lathers very nicely, and it takes less than you think it should to get a good sudsy shampooing done. The bottle will likely stretch to double the normal usage, which offsets the price.
My hair is very fine, and is easily weighed down. This gave my hair bounce and body, and nearly makes any thinning disappear.
I need to use a few more times to talk about hydration. However, after three uses, I'd say there seems to be a good balance.