I have to admit I have used my wife's concealer in the past to cover blemishes. I am in my early 40's and too vein to deal with pimples at my age. I got the "light" version of this as I have pretty pale skin and am not in the sun much.
Maybe getting the "medium" one would have worked better, but the concealer part works minimally and the salicylic acid doesn't do much for pimple reduction. The size of the product os good and makes it easy to take with, but once I've left the house, I'm not going to re-apply.
Most men are going to consider it "make up" and will have a hard time using it solely because it seems feminine. If it really worked and improved your skin as well as hide the blemishes you were trying to fix, it could change alot of minds.