I have used a commonly available shaving cream produced by Proraso for a large retail bath products chain that you can find in nearly every mall in the country for years. Though I use this product regularly, I was pleased to see a sample of the regular Proraso product in my monthly BB. I consider this one of the indispensable toiletry kit items for any man that shaves regularly. The thick consistency of the cream gives a nice rich coating to your face and beard that lubricates well as you shave. The smell and tingle of eucalyptus and menthol is super refreshing and a nice addition to my pre-work ritual. If you don't like "minty" scents, or you have very sensitive skin, then this may not be perfect for you, but most men will find that this performs as well or better than any drug store brand shaving cream with the added bonus of the rich scent and bracing cooling effect. My only gripe here is that the sample was not overly large. It is enough to shave about two times. One key to this product (in my opinion) is that it should be used generously enough to really help. My budget for self-indulgence can be stingy at times, but this one is a good enough value to use more liberally and experience the full benefit of the product regularly.