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As you might expect from a line founded by a celebrity hairstylist, GO247's Texture Paste delivers red carpet-worthy results (were not surprised it won a Details magazine award in 2012). The flexible formula provides 24-hour volume and definition with a smooth matte finish and a pliable, comfortable hold. Unlike hair gels or some other pastes, it results in a softer, more natural look.
Let's face it - nobody wants their hair product smelling too strong or too perfumey. This brand is perfect. The size is enough to last, but not so much that you'll have it for years. And it's a very neutral scent, so you don't have to worry about your hair smelling too strongly.5
I received a sample with my Birchbox and I was very happy with it. I have very thick hair and most products fail at holding for more than an hour; not this. I plan on purchasing in the future.5
I love to be able to style my hair without the look of product actually being in it. This stuff does that perfectly. You cannot even tell that it's in your hair. Smells great too.5
One of the best hair products I have tried in a very long time! Thanks!5
Sporting a 6 inch beard right now, I like this texture paste for mustache and beard use a lot. Great scent, good functionality.5
I like the product. It's available at my barber as well. I currently am using Every Man Jack paste. I like this 247, but have a lot of gel to get through first.5
I like to use a variety of hair products, and this is at or near the top. It is not greasy, and does not provide too strong (or weak) a hold -- it is very effective. It also has a little bit of a lemony odor, but very mild, and I frankly like that. I like this a lot.5
My fiance's a fan of GO247 anyways. He's picky about his hair styling items and likes the way this goes through his hair easy and leaves it looking styled, but not glued in place, which is what he likes.5
I have been on a long journey to find the perfect product for messy hair - although this isnt PERFECT - its pretty close - holds hair in a non stiffening look - no clumps - washes out easily. overall great product5
I have been testing out various hair products trying to find something that worked well with my hair, this is it! It has great hold, but it never looks like there is product in my hair. I love it. Great for a messy look, very impressed!5