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Imported from Italy, this stylish toothpaste makes brushing your teeth anything but routine. Both the Classic Mint and Whitening formulas keep your breath fresh while removing surface stains from your teeth. Plus, the apothecary-inspired tube dresses up the bathroom sink.
I typically hate anything cinnamon. Cinnamon candy, cinnamon gum, cinnamon coffee, you get the idea. I actually really like this toothpaste. I am pleasantly surprised and will look for this brand to see about trying some of the other flavors.5
I still have a hard time spending this much on toothpaste, but this is really good, and if I was going to spend that much, it would be with this!5
This toothpaste just plain out rocks! Taste good with a classic look.5
I was wary of this to start, but after the first use I loved it. Great taste and your mouth and teeth feel clean without feeling "brushed". Not mediciny or overly flavored. Just straightforward and clean. Liked it a lot. Cinnamon is the best!5
This product is very minty and stays fresh in your mouth.5
Great toothpaste with very unique flavor. Seemed to clean well and leave fresh breath.5
This toothpaste does the job AND tastes like cinnamon (if you get the cinnamon one). That's pretty much all I ask for in a toothpaste. That, and it doesn't have the little blue beads that end up in the ocean. A+5
I had the opportunity to sample the cinnamon version of this gum - and I was pleasantly surprised. It is certainly effective and has a great taste to it. It definitely leaves your mouth feeling fresh and clean. My only concern is about the price and whether or not I would select it over what I could find at Target or another retailer.5
It's still just a toothpaste...nothing TOO exciting here. But it has a great flavor and I love that it's fluoride-free.5
Overall very satisfied with this product. The trial size is perfect for a new toothpaste selection as it gives a chance for multiple uses so you can fully evaluate it. The product is fairly concentrated and a small to medium amount goes a long way. The texture was fairly smooth and not gritty at all. After using it for a few days the smell and taste is not overwhelming and leaves teeth fresh and clean. The graphics and design of the product were also very appealing.5