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Imported from Italy, this stylish toothpaste makes brushing your teeth anything but routine. Both the Classic Mint and Whitening formulas keep your breath fresh while removing surface stains from your teeth. Plus, the apothecary-inspired tube dresses up the bathroom sink.
I was wary of this to start, but after the first use I loved it. Great taste and your mouth and teeth feel clean without feeling "brushed". Not mediciny or overly flavored. Just straightforward and clean. Liked it a lot. Cinnamon is the best!5
This product is very minty and stays fresh in your mouth.5
Great toothpaste with very unique flavor. Seemed to clean well and leave fresh breath.5
This toothpaste does the job AND tastes like cinnamon (if you get the cinnamon one). That's pretty much all I ask for in a toothpaste. That, and it doesn't have the little blue beads that end up in the ocean. A+5
I had the opportunity to sample the cinnamon version of this gum - and I was pleasantly surprised. It is certainly effective and has a great taste to it. It definitely leaves your mouth feeling fresh and clean. My only concern is about the price and whether or not I would select it over what I could find at Target or another retailer.5
It's still just a toothpaste...nothing TOO exciting here. But it has a great flavor and I love that it's fluoride-free.5
Overall very satisfied with this product. The trial size is perfect for a new toothpaste selection as it gives a chance for multiple uses so you can fully evaluate it. The product is fairly concentrated and a small to medium amount goes a long way. The texture was fairly smooth and not gritty at all. After using it for a few days the smell and taste is not overwhelming and leaves teeth fresh and clean. The graphics and design of the product were also very appealing.5
I received the cinnamon flavor in my box. I was skeptical, because I generally don't like cinnamon gums, toothpaste, etc. I was pleasantly surprised however. I really enjoy the taste and I'm keeping this sample in my toiletries bag as a travel toothpaste.5
I liked the taste of the toothpaste and I would buy again5
I had the cinnamon version. It has a nice taste and seems to work well.5