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Imported from Italy, this stylish toothpaste makes brushing your teeth anything but routine. Both the Classic Mint and Whitening formulas keep your breath fresh while removing surface stains from your teeth. Plus, the apothecary-inspired tube dresses up the bathroom sink.
Cool packaging, but that's about where it ends. Weird texture and taste is super strong. Left my teeth feeling more slimy than clean.2
Love the taste, texture and design of this product. Mouth feels very clean and fresh. I just wish this brand didn't have SLS (Sodium Lauryl Sulfate) since that tends to irritate my mouth over time.4
Didn't care for the cinnamon flavor other wise was a good product.4
My brother is a dentist, read him the ingredients, he started laughing...this is not toothpaste, you will get cavities from this product, it will probably cause them itself, but for sure offers no protection against general eating habits..1
The toothpaste tastes great, but i did notice as others have commented there is no floride in the toothpaste.3
This sample went unused for a little while, but I finally tried it after I started using Opalescence whitening trays. The trays leave a gel on your teeth that you have to brush to get off, so I brush with this afterward since it's pretty gentle. (Whitening products temporarily weaken your tooth enamel to get below-surface stains out, so I didn't want to brush with my regular whitening toothpaste, which has abrasives in it to polish away surface stains.) I don't normally like cinnamon, but this taste is pretty good. I read some other reviews that it contains parabens, which are supposed to be a no-no, and that it doesn't contain fluoride—if that's the case, then I can't wholeheartedly endorse this product. I'll keep using it for post-whitening brushing though.3
I had the cinnamon flavor. While I wish it was a whitening toothpaste, I have never understood why there are not more cinnamon flavored toothpastes! Great flavor, consistency, and mouth feel.4
Honestly it's like candy - delicious, but I really don't think it's very good for my teeth3
Great tasting toothpaste. The sample is a nice travel size. Left my mouth clean and fresh.4
Not as effective as I would like . Taste is great and texture not bad. It could foam up a bit more!3