To be honest, I liked the toothpaste, I feel like it did an effective job cleaning my teeth. At least, it feels as if it does a better job than the less expensive brands. However, I didn't really like the ingredients in the paste, and I was kind of scared to use it. I am still slightly scared to continue using it. But, it's an okay toothpaste. It does it's job and the packaging is unique and antique looking.