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Imported from Italy, this stylish toothpaste makes brushing your teeth anything but routine. Both the Classic Mint and Whitening formulas keep your breath fresh while removing surface stains from your teeth. Plus, the apothecary-inspired tube dresses up the bathroom sink.
I received the cinnamon flavor as a sample and really liked it. Nice cinnamon flavor and not too overpowering.4
but you get used to it. I tested the cinnamon one and now I look forward to brushing my teeth more.5
My wife uses this toothpaste regularly. I like the cinnamon, but will probably give it to her. I prefer my Crest.5
What a terrible idea. I'm all for boutique products, but if you're going to make toothpaste, avoid parabens and include fluoride. I would never, never buy a full size. I think using this might LEAD to cavities.1
Works great. Not sure how is it better than you basic colgate toothpaste though.4
This toothpaste worked pretty well. It was good. I can't say I saw any huge difference in my teeth or anything, but the packaging is really cool and it is a cool brand. I probably won't repurchase just because of the inconvenience of having to wait while it ships. overall, though, pretty good4
I liked the flavor of this quite a bit and would consider using it every now and then. It does not have flouride so it would be a superfluous purchase. Might be good for after lunch at work.4
This toothpaste has a good texture and taste; cinnamon mint. I like it better than any other natural toothpaste I have tried. Not sure if I like it enough to purchase though.4
I thought the taste and consistency was ok, but it didn't leave my mouth fully clean feeling.4
Consistency is a little thicker than other toothpastes. Quality is good and packaging is great for travel4