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Imported from Italy, this stylish toothpaste makes brushing your teeth anything but routine. Both the Classic Mint and Whitening formulas keep your breath fresh while removing surface stains from your teeth. Plus, the apothecary-inspired tube dresses up the bathroom sink.
Not my favorite sample. I didn't really like the taste.1
I have no clue what the label says, but this stuff is great.
I brush in the mornings and will go all day as if I had just gone to the dentist with a clean feeling.
The flavor does not last as long as typical American tooth paste, but the flavor isn't all that matters.
I have the cinnamon mint which is awesome.
I got this in my sample box and I really liked it. It's strong and my mouth felt clean after brushing.5
I have sensitive teeth and use a toothpaste to address that issue. This toothpaste tastes very sweet, which I'm not entirely sure I like, but the after-taste is very strong mint and it does keep your breath fresh for a long time. I'm not entirely sure on some of the ingredients though... If I knew why they were in there I might feel more comfortable purchasing this product.4
This is a good little toothpaste, but not super-impressed.4
I am a huge fan of this product. It's got great flavor and left my teeth feeling squeaky clean.4
I thought this toothpaste was just okay. I liked the taste, but it didn't seem that much different than my normal stuff, so not worth the extra price to me.3
I really liked this new brand of toothpaste, it was a nice surprise in my sample box!4
I liked it, but the taste not so much, used it on vacation, it did the job but wouldn't purchase it.3
I never thought I'd say that I love a toothpaste, but I LOVE this toothpaste! I brought my sample with me on a trip out of town because my usual travel toothpaste was all used up and ended up planning to buy as soon as my old stuff runs out!
First, it doesn't it doesn't have triclosan or any other anti-bacterial in it (which is nice, because there's too much of that in hygiene products already). And it makes me feel silly to say it, but the old-school pharmacy/apothecary packaging is so pretty. Also, it foams A TON, which makes me feel like it gets into all the little crevices, and the taste is a fresh, clean mint. I do wish there was flouride in it, but I saw there's a whitening version on Birchbox that does contain flouride, so I'll be getting that. For people who don't want flouride in their toothpaste, though, this would be a good option.