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Imported from Italy, this stylish toothpaste makes brushing your teeth anything but routine. Both the Classic Mint and Whitening formulas keep your breath fresh while removing surface stains from your teeth. Plus, the apothecary-inspired tube dresses up the bathroom sink.
I loved the sample. It has great taste, works effectively and the I love no fluoride :) I think it's just a little too pricey for me, for toothpaste.4
It's funny to think of toothpaste as a luxury item, but this toothpaste definitely feels like a luxury! It works perfectly fine, but it didn't really feel like out-of-the-ordinary toothpaste. However, it seems like it would be perfect to have on hand in a guest bath, or to tuck into a travel gift of some kind. Great packaging!5
Aside from a nice looking package, the toothpaste was just that - a toothpaste. The flavor wasn't a "wow" factor, I prefer slightly more whitening factor to the toothpaste which wasn't advertised on the package and didn't have the peroxide foam and/or abrasive beads that would help with whitening.3
Really like this toothpaste. Good flavor and great packaging! I don't think I'd purchase due to price.4
Great peppermint flavor, very effective toothpaste. But it's a bit much for me to consistently spend.4
I got this as a sample and i did like it, but not any more than my drugstore toothpaste. I will use the sample, but i wouldn't spend that much on toothpaste that feels just like any other kind. The packaging was really nice though, I think the only reason i would ever buy it is to make my medicine cabinet look nicer haha!3
Didn't think this product was great enough for the cost.3
This product was really great. I love the taste and the clean fresh feeling it provides. I look super stylish in the tube and i would love to have this in my bathroom to show off...but i feel its just as effective as colgate...its american cousin. For the price, this is nice but an unnecessary splurge. Its just toothpaste...I would personally rather splurge on a lipstick or fragrance.5
Great flavor, leaves your mouth feeling refreshed, minty and clean. My favorite part is actually that it seems to refresh your lips and makes them feel very full, whereas a lot of toothpastes are drying to lips.5
I really enjoy the packaging of this product, but in the end, it is just toothpaste. I would not pay ten dollars for toothpaste just because it looks cool.5