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Imported from Italy, this stylish toothpaste makes brushing your teeth anything but routine. Both the Classic Mint and Whitening formulas keep your breath fresh while removing surface stains from your teeth. Plus, the apothecary-inspired tube dresses up the bathroom sink.
I like cinnamon, but the flavor was about all that drew me to this product. Didn't feel like it did anything and missed the foaming action.2
This toothpaste tasted great and was effective. I would definitely use it again, although it is kind of pricey for toothpaste.5
I like the smell and texture of this toothpaste. The packaging is also very classy. Pretty good stuff. Recommended to all.4
This product I have used before. Great taste. Doesn't leave any film in mouth. Will buy again.4
The cinnamon flavor is fantastic- very nostalgic, and I like the mouthfeel. However, I can't comment on the health aspect (parabens).4
this stuff was awesome! it tasted so good I was very tempted to eat it haha! I loved it so much I bought some off their site.5
I love the retro look and wonderful taste! Wonderful stuff.5
This toothpaste provides a great burst of freshness and mint flavor that is long lasting. Would definitely recommend to anyone.4
A good smelling and tasting toothpaste. It seemed to be less whitening then the arm and hammer I typically use. Id probably never buy it as it really only had smell going for it.3
I'll be using it for travel, but will not make an effort to get more of it. It has an odd taste to it and after taste in mouth is not very pleasant.2