I bought this for my husband with the beard oil to put in his Christmas stocking. It's been 4 days and he's in love. I don't think he will ever wash and care for his beard without this again. He loves the smell, the way his skin and beard feel, and it's actually clearing up the "face dandruff " he's had for years now. He's a very simple man, so he typically uses regular soap and shampoo on his face, always telling me if I bought something else he wouldn't use it as he saw it as a waste of money. But now that he's actually tried a great product made for his face forest, he's hooked! And I love how soft it's making his facial hair too! Must have products for any man with facial hair!