This is the first time I've gotten something in my Birchbox that I, literally, have no use for. I'm fine with the idea of jazzing up a utilitarian device, like a cable. But, I cannot, for the life of me, figure out what to do with this cable. My iPhone operates with a bluetooth speaker, so no need to plug my phone into a speaker. In the car, my iPhone is plugged into a charger (in the former cigarette lighter). At first I thought it was a bracelet - and now that I think about it, it might serve that function well. Otherwise, I'm in need of ideas as to how to re-purpose, much less use, the cable.