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Years of coffee and red wine can do a number on once-pearly whites. That’s where this effective whitening toothpaste comes in. The scientifically advanced formula uses a proprietary mineral-based agent to lift away surface stains without causing sensitivity. It’s safe for all types of teeth, even false ones and veneers.
It was ok to brush with but I did not notice anything special about it to make me switch from my normal brand to this.2
I didn't see a huge difference in my teeth. Also, the flavor is quite unpleasant2
I felt it didn't whiten as well as other toothpastes and the ingriedients weren't very different from drugstore toothpastes... so I'm not sure what the allure is supposed to be about in regards to celebrities loving this so much. I thought it was ok.2
I'm really trying but as it stands I just can't get around the taste. I will admit that I am a mint rather than a cinnamon girl, but that's not it. It tastes like the cinnamon is masking some other (unpleasant) background taste. I will give it a few more tries, but this one might be on the shelf.2
I don't know what it is, but the green apple flavor of this that came in my Birchbox makes me wheeze! I can barely breathe when I brush my teeth with it. Awful.2
I think my teeth and gums are just too sensitive for this product!2
I guess I'm just one of those people who has to use minty toothpaste... the green apple flavor didn't seem right2
I am not really into whitening tooth paste. I like toothpaste that help strengthen my teeth2
This toothpaste left my mouth and lips feeling numb afterwards for about five minutes. It also had no lathering affect when I brushed with it. The only thing I didn't mind was the aftertaste of cinnamon.2
I can't really justify spending this much on toothpaste, and I wasn't really impressed with it anyway. I feel like there's only so much you can do to improve upon it, and there are a dozen other companies that provide this same product at a much more affordable price.2