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Years of coffee and red wine can do a number on once-pearly whites. That’s where this effective whitening toothpaste comes in. The scientifically advanced formula uses a proprietary mineral-based agent to lift away surface stains without causing sensitivity. It’s safe for all types of teeth, even false ones and veneers.
Besides the taste (I didn't really care for the taste of the cinnamon), My teeth really felt CLEAN after brushing!! I'm the type of person who brushes 3x a day and the only time I've ever felt my teeth be so squeaky clean was after a dental cleaning! This stuff works pretty well!!3
It was ok to brush with but I did not notice anything special about it to make me switch from my normal brand to this.2
the cinnamon flavor is really great. it tastes like real cinnamon, not like cinnamon gum4
I didn't see a huge difference in my teeth. Also, the flavor is quite unpleasant2
I really like this whitening tooth paste, after only a few uses I could definitely tell a difference!5
I real loved it i have a fake tooth right in the front of my mouth so i definetly liked it because to me it looked liked it whitened it! It is a little pricey but i plan to give it a second chance and see how well it works for a couple weeks.5
I felt it didn't whiten as well as other toothpastes and the ingriedients weren't very different from drugstore toothpastes... so I'm not sure what the allure is supposed to be about in regards to celebrities loving this so much. I thought it was ok.2
The flavor is intense but in a good way. Definitely going to pick this up!5
This product worked so great! I saw results within the first couple of times I used it!5
I wasn't a big fan of this product. I am a coffee drinker and would love whiter teeth, but don't think it would help me.3