I imagine this is what David Hasselhoff smelled of during his tenure on BayWatch.
It's very coconutty. Although it does smell good, it's just not for me. I only got two uses from the sample, as it has an overly runny consistency, and almost all of it poured out on the first go. I hope that for the sake of perceived value to cost ratio, the manufacturer puts a pump top onto the bottle. I wouldn't buy any body wash from them simply because I don't like how thin the formula is.
The label for the sample bottle was pretty unimaginative. I work in package design, and personally, package has no influence on me when it comes to influencing a purchase. If a product is something I like, I don't care how "pretty" it's package is. However, I do appreciate good packaging when I come across it. This seems like they went with the lamest design of all the ones presented.
So... While I'm not a fan of it. I'm sure some of you may be.