Bought this for my boyfriend a few months back. He's worn a beard as long as I've known him, but is recently wearing it a little longer/bushier than normal. He has dry, coarse hair and wanted something to make his beard "lay down" better. I was worried about the smell being too strong, but it's not. It smells nice! And you only get whiffs of it if you're super close to him.
He swears by it now, and I can definitely tell a difference in his beard! Looks more "groomed".