I wouldn't characterize myself as a cologne type. As I imagine most of the Birchers to be, I'm extremely hygenic but rarely seek to draw attention to myself via supplementary scents -- normal soaps and general cleanliness typically suffice. I would wear this, though, albeit still on my non-normal schedule, as it's light, woodsy, masculine, and, most importantly, non-attention grabbing. I suppose it pairs well with the bath soaps, the 3-in-1 time-saving guy that the obsessive (not OCD-obsessive) hygenics amongst us see little added virtue in.
All in all it's nice. I wish I could offer comparisons to more mainstream products but see above.