So as it turns out, i am not the only fan of this amazing toothpaste. I received it as a sample and finally squeezed the last drop out a few days ago. I am hooked, but when i came back to order~ 'le sigh' I am on a waitlist darn it!
I love it and will wait, but in the meantime will use my mediocre toothpaste. This stuff makes your teeth beautifully bright.