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I typically use high hold gels and glues that left my hair shiny and wet looking, as I have had fairly short hair. But I recently grew my hair out to medium length and was looking for a product that had less hold and shine. This does have a gritty feeling, which I was sort of expecting since it has dirt in it, but I got used to it and kind of like it now. It does have a unique odor, but a female friend of mine noticed it the other day and said she thought it smelled great! I find it has medium hold for my frizzy hair, but does not straighten waviness very well. Still, it gives a unique modern look and I would recommend if you're seeking a change of pace from typical hair products.4