The Ernest Supplies cooling shave cream is one of the best shaving products that I have used. Over the past year or so, I've tried many products (most of which are thanks to Birchbox) for shaving and have gotten away from just splapping some water on my face, putting the foam (or gel) shaving cream on my face, and hacking away at my stubble.
Now, I exfoliate to soften my beard, lather up with some much better shaving cream (like the Ernest Supplies), and follow-up with a good aftershave. But the Ernest Supplies is so good that I really could go back to my simple one-stop style of shaving--albeit with far better results than I'd get with drugstore-type brands.
I highly recommend this great shaving cream.