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This is my second bottle of the shave cooling gel and it works great as an aftershave--but is also good for mild sunburns since it has aloe in it. The smell is pleasant and not overpowering and skin stays moist for a while after I apply it. I usually apply a lotion afterwards (for sun protection mostly) so I don't know how long this keeps your skin hydrated. But it is a great after shave and would recommend this product.5