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Great taste/invigorating but not the best whitening paste
Purchased

I have been using this toothpaste before it got noticed per se. There are quite a few reviews so let me say this. The Bluevite technology is in fact patented. But that means nothing. I got my wife hooked on this toothpaste and she loves it. I love it also but there are better whitening toothpastes out there. It does make your mouth feel fresh and clean and gives a "subtle" appearance of whiter teeth immediately following brushing due to the "Bluevite" tech but that is as far as it goes. Good for occasional monthly use and that is it.

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