Better than all the rest! The song lyrics are fitting. I bought this lip balm at San Francisco International Airport before a long flight to NYC. That week long trip always dries my skin and lips out. I was in love after the first touch of this formula to my chapped lips. The texture is like no other. It's a smooth, tasteless, silicone barrier that gives immediate relief to stressed lips. I used to use Kiel's and thought it was the best. I was wrong. I have bought Malin+Goetz lip balm for almost 6 years now. Based on the strength of this product's effectiveness I'm now trying the brand's other items. I will review those for you too!