It's all natural and has no harsh chemicals. The product smells great - gender neutral, so guys don't have to worry about coming out smelling like some fruit/flower combination. It gets my hair clean without stripping it or drying it out - a big plus when you use a styling product every day.
My only downside is the size - when you get it, it seems like such a small bottle for $16.50. However, I will purchase again.