This was recommend to me by my barber and has now become by day to day product for almost a year now. I love it because it easily controls my crazy cowlick with very little product, but with an extremely matte finish. I've found it really only works with completely dry hair though.
4 stars instead of 5 because it is a little bit pricier than comparable products by Hanz, Baxter, ect.
Purchased in SoHo store.