What is significant to me about this exfoliate is how it responds to your skin and water immediately after application. Unlike the majority of exfoliates/scrubs I've tried over the years, this one almost instantly after massaging into the skin turns into a perfect combination of scrub and lubricating suds. Meaning - the suds allow the scrub to work so much more effectively, evenly and easily. I love what scrubs do for my skin but my issue historically with them is that they are 90% scrub and 10% lubrication. They don't distribute evenly, clump in your palm, and simply aren't easy to use.
This guy does it right - and I haven't event mentioned how super and tight my skin felt after an easy rinse.
Stock up Birchbox - you may need to!