I bought these in 'Much Brighter' because they appeared, well, much brighter than other blue laces I'd seen. My girlfriend is a big fan of colored laces and has quite a few pair, but the electric/royal blue is a stand-out from anything else in her collection, and seemed like a perfect stocking stuffer. Unfortunately the bright color is all editing. The laces are between royal and navy blue- a pretty standard blue dress lace. Quality is not particularly impressive, and I've purchased better for a couple bucks cheaper in the men's section of our local luxury department store.
One final gripe- I bought both these and a pair of boot laces (both were off-color) and despite being sealed in plastic bags, the black label/wrapping was kind of beaten up on both- not great gifting material. I'm attempting to return these now.