I saw this and had to have it. I charge my kindle, iPad, and cell phone each night to use the next day. I chose to weave the cables in through the side so they would be more snug and kept in place. The weighted bottom helps keep this little guy from wiggling too much on you. I think it could be convenient if it had a no damage adhering strip added so it could be attached to surfaces or mounted. I'm ordering a second and attaching the strip so I can organize my cables behind my mounted tvs. Great little tool.