Very refreshing way to start the day, especially in the blast furnace known as August in Texas. Like getting snapped in the face with a cold wet towel, but in a good way. ;)
About 10 seconds in, right around the time you think you're fixing to go full-on Macauley in the aftershave scene on Home Alone, the tingle mellows out. Coffee optional.
Also refreshing after 18, or slap some on after a day spent crushing Bronsons and bikinis at Devil's Cove.