Ok, this isn't Chapstick... It's much better. The first time you apply it, it's tough. The beeswax is too tacky. It doesn't seem to apply evenly. I get what the other reviewers are saying here, but after you use it a couple times it softens and goes on smooth.
I think what I like best is how well it works and how well it stays on. I apply it once in the morning and once sometime in the afternoon and maybe once at night and that's it. With other lip balms I'm constantly reapplying all day long and still getting chapped lips or worse, those stringy pieces of lip-skin that have to be chewed off. Not with this product. Smooth healthy lips!