This is one of my favorites. The texture is thick, almost like cold cream, and it even smells a bit like cold cream. It goes on white, but it quickly absorbs, cools, and soothe. I have very sensitive skin, and this product has never irritated me. The scent is pleasant and lasts, but it is not overpowering. When my skin is really roughed up from having to shave a lot, putting a good amount of this on and letting it soak in does the trick. It lasts a while too.