I usually feel weird putting lip balm on around other guys but I felt oddly masculine pulling this out of my pocket and slapping it on around other folks. It comes on a little thick at first but stays on your lips for some time. Some may find it a little too think as it is different from most other lip balms, but if you are like me, my lips get chapped after brief exposure to the wind or cold and this is the best defense. I like putting it on after brushing my teeth and getting ready for bed. By the morning, my lips are back in shape for the day.