I purchased this product because each reviewer gave it five (5) stars, so I figured it had to be perfect. I have medium length, somewhat wavy hair - and a lot of it. My previous products include: Osis Mess Up, Mens Dept. Grooming Clay, Aveda Grooming Clay, and Baxter Clay Pomade. Mr. Natty does not compare to any of the foregoing products. It does not have a strong hold (maybe if your hair is very short and very thin it will be a strong hold), the scent smells like a chemical version of coconut, and you cannot simply add more to cure the products defects. In my opinion, Baxter Clay Pomade is the best product out there within the clay product line. In conclusion, skip it. It is not worth $24.