Editor's TipEditor's Tip

Pair this product with TOWELDRY’s Thickening Shampoo for best results.

TOWELDRY

Birchbox Breakdown

Styled hair doesn’t have to mean stiff, can’t-run-your-fingers-through-it hair. This lightweight formula gives you flexible, pliable hold that looks completely natural. It’s ideal for thin or fine hair, since it won’t weigh strands down.

How to Use

A little goes a long way. Apply a pea-sized amount to damp hair with your fingers. Style as desired.

Water (Aqua), C12-15 Alkyl Benzoate, Cetearyl Alcohol (Plant Derived), PVP, Glycerin (Plant Derived), Propylene Glycol Dibenzoate, Acrylic Acid/VP Crosspolymer, Ruscus Aculeatus (Butcher's Broom) Root Extract, Panthenol (Pro-Vitamin B5), Hydrolyzed Yeast Protein, GlycyrrhizaGlabra (Licorice) Extract, Glyogen, Ceramide 2, Centella Asiatica (gotu Kola) Extract, Calendula Officinalis (Marigold) Flower Extract, Biotinoyl Tripeptide-1, Beeswax (ORGANIC), Aesculus Hippocastanum (Horse Chestnut) Extract, Dimethylpolysiloxane (Mineral Based), Lanolin Alcohol, Aminomethyl Propanol, Trimethylsilyamodimethicone, Freagrance (Parfum), Beeswax, Polysorbate-60 (Plant Derived), Ceteareth-20 (Plant Derived), Proltum Oil, Copernicia Cerifera (Carnauba) Wax, DMDM Hydantoin, Iodopropynyl Butylcarbamate, VP/Methacrylamide/Vinyl Imidazole Copolymr, Methylisothiazolinone.

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Product Reviews & Sample Feedback

183 Reviews
3.8 out of 5 stars
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70
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45
3 Star
35
2 Star
21
1 Star
12
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Most Helpful Customer Reviews

toweldry creme styer
Purchased

This is a very nice product. It it not too heavy, and slides through my hair easy.I will buy yhis product in the future.

5
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tugboat
SampledPurchased

have been using this product for over two years.i hate for my hair tobe sticky ,and stiff this product is just right,makes my white hair shine

5
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My sons go to styler

I bought this as a gift for my son who has thin hair and he has really enjoyed it. It gives his hair just the right amount of hold and the product goes a long way!

5
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A favorite in the arsenal
SampledPurchased

For me, midlife crisis meant growing my hair out a little. I live in the South and the old locks tend to curl up in the humidity. This helped a great deal without being sticky or waxy, which is also a problem in the humidity and hair product starts running down your face. Not so with this. Very happy, ordered some.

5
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Clean, not super hold
SampledPurchased

Prevents fly aways and calms humid hair. Good for short and long I have found and it smells nice taboot. Their other creams are a lot more hold based and chunky.

4
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great for thin hair

great product that doesn't look or feel like product at all, simply put a small amount (penny sized) with either (preferably) wet or dry hair and style accordingly.

5
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Best product for controlling thinning hair
Purchased

I don't have much hair and was trying to grow it out longer, so decided to try this out - it allowed me to style it however I wanted, and kept the hold all day - without leaving my hair feeling anything but natural. I recently gave up on having it longer, and had it cut down to about 1/2 inch - but this product still works great to keep it styled. You don't need much though- the first time I used it it was kind of like trying to rub too much sunscreen in.

5
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Great
Purchased

Great hair product. It's not sticky and has no strong smells. The product has a light hold that works well!

5
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Light hold
Purchased

This is perfect for a casual day just enough hold not to strong, I wear it when to I'm working from home and during the day on the weekend I prefer the matte for a night on the town,

5
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Best on the market
Purchased

There are a lot of products out there and i have fine blonde hair and this is the first thing i have found that will keep my style hold without looking dark and greasy. Will continue to order and use this product.

5
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